Import your customer list from Excel once — names, amounts, dates, whatever you keep — then each send is just picking a group. You write the message in a normal editor (or ask the AI to draft it from one sentence); we handle the Meta approval side. Every person receives a message with their own name and their own amount, not "Dear customer". Need an image or a PDF? Attach it. Need buttons — quick replies or a link? Fill in the field, and approved templates can be reused without another review.
From your contact book labelled "overdue" — 47 people, not the entire list. Each person's details fill in automatically from the Excel you imported.
Every final message is visible per recipient — one wrong number or misspelt name can be fixed on the spot, before anyone receives it.
A live report: who received it, who failed and exactly why. Replies land in the same team inbox, with full context attached.
Because we take nothing from your message fees, we are free to say it: message the people who are actually overdue, not everyone. A message that arrives only when it matters is a message that does not get blocked — and an unblocked number is the real business asset here. Your number's Meta quality rating is visible in the dashboard.
Bulk sends use Meta-approved templates over the official API — far safer than broadcasting from an unofficial app. Your number's reputation still depends on behaviour: message people for whom the message is relevant.
Message fees are paid directly to Meta at their public rates (utility or marketing category), with no markup from WACO. There is a calculator on the pricing page.
Yes — existing APPROVED templates, including ones with buttons and images, can be reused for bulk sends without another review.
More questions? See the WACO guides or say hello through the chat bubble.