Money goes out, chats come in, and then it goes dark, nobody knows which chat became a buyer. WACO turns the lights on: every chat from an ad is tracked, and the ones that become customers are reported back to Meta and Google, so the ad algorithms learn to look for buyers rather than clickers. For those who know the jargon: WhatsApp CAPI (Meta Conversions API) and Google Ads offline conversions: built in, no setup, no extra cost.
Chats from "Click to WhatsApp" ads on Facebook and Instagram are tracked on their own, including which ad brought them, with nothing to install. Just mark the ones that became customers and WACO reports them to Meta through the Conversions API.
Paste one line of code on your website: a Google ad click is linked to the WhatsApp chat it produced, and conversions are uploaded to Google Ads on an automatic schedule, no complicated API, no OAuth, installed once and done.
On the Ads page of the dashboard: the list of chats from ads and a "Became a customer" button with its value. A developer? Call one endpoint from your point of sale when payment lands, the conversion is marked without anyone opening a dashboard.
Full walkthrough with screenshots: docs.waco.id/lacak-iklan.
Meta Conversions API for WhatsApp conversations: business events (for example "became a buyer") are sent back to Meta so the ad algorithm chases people who resemble your actual buyers, not merely people who like clicking.
For Meta ads: no, the dataset and its connection are created automatically when your number is connected. For Google Ads: one line of code on your website.
More questions? See the WACO guides or say hello through the chat bubble.