Money goes out, chats come in, and then it goes dark — nobody knows which chat became a buyer. WACO turns the lights on: every chat from an ad is tracked, and the ones that become customers are reported back to Meta and Google — so the ad algorithms learn to look for buyers rather than clickers. For those who know the jargon: WhatsApp CAPI (Meta Conversions API) and Google Ads offline conversions — built in, no setup, no extra cost.
Chats from "Click to WhatsApp" ads on Facebook and Instagram are tracked on their own, including which ad brought them — with nothing to install. Just mark the ones that became customers and WACO reports them to Meta through the Conversions API.
Paste one line of code on your website: a Google ad click is linked to the WhatsApp chat it produced, and conversions are uploaded to Google Ads on an automatic schedule — no complicated API, no OAuth, installed once and done.
On the Ads page of the dashboard: the list of chats from ads and a "Became a customer" button with its value. A developer? Call one endpoint from your point of sale when payment lands — the conversion is marked without anyone opening a dashboard.
Full walkthrough with screenshots: docs.waco.id/lacak-iklan.
Meta Conversions API for WhatsApp conversations: business events (for example "became a buyer") are sent back to Meta so the ad algorithm chases people who resemble your actual buyers, not merely people who like clicking.
For Meta ads: no — the dataset and its connection are created automatically when your number is connected. For Google Ads: one line of code on your website.
More questions? See the WACO guides or say hello through the chat bubble.